The research interview

We’re setting up a new wave of research interviews. Got an hour?

We started Wider Team by interviewing IoT leaders during the pandemic. A wide range of healthcare, biopharmaceutical, and energy sector professionals. Job titles varied widely. Our interviews were about an hour each, over Zoom, mostly. Recorded with consent for our research but not for attribution. A structured interview, about one third each on their IoT applications, the role of authentic data in their work, and their hopes and fears for the future.

We analyzed what they said and we report our findings. First to our participants. And then online. When we started, we didn’t really appreciate that qualitative research would be one of our core competencies. But it is.

You know how IoT fits in your world and its challenges. We listen well.

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